5 August 2011

LoVe Trench Coat !!

A trench coat is a raincoat made of waterproof heavy-duty cotton drill or poplin wool gabardine or leather. The trench coat worn firstly by British and French soldiers.The invetion of the trenc coat is claimed by both  Burberry and Aquascutum in early 1850s.The firm Aquascutum (from the Latin ,literally water-shield) was established in 1851 ,were the first showerproof coats to be made from wool, worn by British soldiers.In the early 1950s Aquascutum raincoats were made exclusively from Wyncol D.711,a cotton and nylon poplin. In 1955 ,a cotton gabardine in iridescent shades was introduced.Rainwear nad been chiefly in grey,blue, and beige. These new coats were lined with satin and woven fabrics.Throughout its heritage of 160 years ,Aquascutum has been a very popular choice of wear by many British Royalty and politicians.The most famous names who favored Aquascutum clothing were: King Edward VII, HRH Queen Elizabeth,Winston Churchill and Margaret Thatcher..Many Hollywood stars such as Sophia Loren, Greta Garbo,Sean Connery,Cary Grant, Peter Sellers made it must-have!Aquascutum is also known for its impressive durability and ruggedness!

Aquascutum London ,April 2010

Me, in London April 2010

Burberry ,Thomas opened his own drapery business T.Burberry &Sons in Basingstoke,Hampsire.In collaboration with the owner of a cotton mill,he produced a waterproof coat based on the close weave.The cotton cloth,called Cabardine ,was proofed in the yarn before weaving.In 1891 Burberry established a wholesale business in London. Also London Fog is founded in 1923 by Israel Myers.In 1950 partners with DuPont to crate a water repellant material that is durable,introduces first removeable liner.In 1970's opens first London Fog store.Two thirds of all better raincoats sold in th U.s. are London Fog.

Gisele for London Fog

Trench Coats that changed the world:
  • Humphrey Bogart in Casablanca
  • Aundrey Hepburn in Breakfast at Tiffany's
  • Catherine Deneuve in The Umbrellas of Cherbourg
A great trench coat is the right choice to show elegant and flawless.It has been the outerwear choice for cinema's stars ,femme fatales..There are many different versions of the classic trenchcoat to choose, with a variety of  lenghts, colors and fabrics.I like the trench coat in shades of beige, camel , below the knee and belted.The lenght and the color is completely up to you. A trench can be worn with black tights opak as buttoned dress with trousers in the color beige or brown, with jeans and a white shirt or as scarf tied at the neck. It's the most classic, practical and can be combined with everything all hours of the day.An all time classical piece that should not be missing from your wardrobe!


Me, in Piazza Duomo in Milan 2011

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